Fashion is a multi-billion dollar industry. Its impact is seen in our apparel choices, home décor, and many other aspects of daily life. Although fashion changes gradually, consumers constantly seek new fashions and styles. Fashion merchandising is the business that moves the world’s fashions from designers’ showrooms to the retail floor and into the hands of consumers and those involved must constantly review and revise their marketing strategies in order to compete effectively in the global marketplace.
In this course students are introduced to the fashion and merchandising industries. Students acquire transferable knowledge and skills among the concepts of the business of fashion, fashion promotion events, the evolution and movement of fashion, the fashion industry, career development, merchandising of fashion, and the selling of fashion. Mathematics and science are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) and Family, Career and Community Leaders of America (FCCLA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.